Wednesday, March 19, 2014

Torrent deal, Elder to focus on FMCG biz






Post Torrent deal, Elder to focus on FMCG biz

Company eyeing a turnover of Rs 500 crore in FY 2014
BS Reporter  |  Ahmedabad

ad   March 18, 2014 Last Updated at 13:33 IST

After selling its branded domestic formulations business to Ahmedabad-based Torrent Pharmaceuticals in a Rs 2000 crore deal, Elder Health Care Ltd (EHCL), part of the Elder group has said it will focus purely on the FMCG business and exit from the prescription business of skin-care market. It is eyeing a turnover of Rs 500 crore in FY 2014.
"Going forward in the next three to four years Elder healthcare, the FMCG arm of the Elder group will concentrate on its core FMCG business which includes various over the counter (OTC) brands, color cosmetics products along with its distribution brands including Richfeel and Stay On."said Anuj Saxena, managing director, Elder Health Care Limited.
He further added that the company will build and promote and focus some of its key brands like Ryme (Colour Cosmetics), Respite (pain management),Skin Origins (skin care). Recently the company had forayed into growing color cosmetic market in the country with introduction of its own nail polish range 'Rhyme' targeting women of all age groups. "Nail varnish is becoming the top selling fashion accessory and beauty business and is likely to grow in double digit in coming years," said Anuj Saxena.
EHCL has been actively increasing its OTC portfolio over the last few years and has a total of 13 products (own and licensed) covering segments like skin care, hair care, pain management, fairness segment (both men and women), oral care, lip care, burn categories, men's/women's grooming among others.
"In-licensed products contribute almost 85% to our turnover. These are all revenue sharing deals. The company is also looking at growing its own brands as a long-term strategy. It wants to increase the revenue contribution of own brands to 50% over the next three years. With this, Elder Healthcare is eyeing a turnover of Rs 500 crore by FY 2014." Dr Saxena said.
The company has distribution tie up with Shree Maruti Herbals, a leading developer of quality herbal medicines for marketing its flagship product 'Stay ON', India's third largest product in this category with a 5% market share and has expanded its network to over 700,000 outlets across the country.

"EHCL had forayed deep into the growing pain management market in the country with introduction of its own product range 'Respite' and 'Elder Balm'. EHCL has tie up with Mumbai based Richfeel Health & Beauty Private Limited, the company which runs India's largest chain of Trichology (Hair & Scalp Clinics) and also an eminent player in the salon products range to foray into the Indian hair care market estimated at Rs 12,800 crore,"Saxena said.
Elder healthcare is already engaged in manufacture and marketing of FMCG and skin care products including face wash with full range of face washes under its own brand 'Skin Origins'.
"This is part of the company's strategy to provide high quality natural skin care products at affordable prices evolving needs of the Indian women in relation to their skin care needs," he added.



Devyani 2Years complete, MCT 100 Episode complete

By the grace of God n all your good wishes, both my shows complete a milestone. 2 years of 'Devyani' n 100 episodes of 'MCT'... Thank u all. Thank u God. Jai Mata Di.

Tuesday, March 18, 2014







Monday, March 10, 2014

www.bollywoodlife.com


Women’s Day special: Vivian DSena and Gunjan Utreja reveal about their ideal woman!


Tellyland’s male brigade share who their ideal woman is and why they have such high regard for them

While many like Adhvik Mahajan, Vivian DSena, Aniruddh Dave have said that their mom is the ideal woman in their lives, some have mentioned names like Kiran Bedi, Mary Kom, Mother Teresa and so on.
Gunjan Utreja: I recently met Mary Kom and was highly impressed by her. She is such an amazing woman. In spite of all odds, she has achieved so much and has balanced her life so well. She has done so much for our country and is yet so humble. Till date, Mary Kom continues to live a normal and simple life with her family. Women are the support system of the society. They rule the world. The only reason men feel that they run is ‘coz women let them live in that delusion.
Anuj Saxena: I admire Margaret Thatcher and Indira Gandhi a lot. They were tough, disciplined, achievers and go getters. Both created history and balanced work and family beautifully. They created their own destiny and history.
Hrishikesh Pandey: Kiran Bedi is an ideal woman according to me. She always speaks the truth is never scared of anything. She is a powerful woman, who believes in fighting for everything right. Kiran Bedi is a woman who doesn’t tolerate injustice and wrong.
Adhvik Mahajan: Women are leaders everywhere you look–from the CEO who runs a Fortune 500 company to the housewife who raises her children and heads a household. Any country or society is built by strong women and they should continue to break down walls and defy stereotypes. I love women and wish them a happy International Women’s Day. My mom is my ideal women because I genuinely believe God created mothers because he can’t be present everywhere to guide and lead us through the journey of our life. Obviously like any other mum my mother too has made huge sacrifices to bring me up as a good man.
Vivian DSena: My mother, Shyamlata Dsena is a very strong and a positive woman. I am her biggest fan as I have grown looking at her. She is a perfect woman who takes care of everything and everyone. She is very positive person in life.
Aniruddh Dave: Though I respect all women, according to me, my mom Rajula Dave is my ideal woman. In spite of being a working woman, she took care of me and made me what I am today. I am grateful to her for understanding, loving and molding me. She is a woman of grace and very soft at times, but that’s doesn’t mean she is fearless. My mom is my hero.
Jay Soni: My mother Kiran Soni is the ideal woman according to me. She has taught me not to give up and keep going till you succeed. Her unconditional love and values have made me what I am. She is very happy because I am married now.
Ankit Gera: My mother Anu Gera is an ideal woman. Whatever I am today is because of her. I learnt how to be patient in difficult times and respect people from my mother.
Yash Gera: Kiran Bedi, the retired Indian IPS officer always fought for the truth without any fear is my ideal woman. She founded two NGO’s in India the Navjyot India foundation in 2007, and India Vision foundation for prison reformation, drug abuse prevention and child welfare. She has been awarded the Suryadata National award, President’s Gallantry award and many more… She inspires me to do things for others. I salute her for giving so much to this country and wish all the women in the world, a very happy women’s day.
Rohit Bhardwaj: My ideal woman is Kiran Bedi. She is exemplary in her field. She has proved time and again ‘if you think you can, you can surely do the impossible’. Her contribution to the country is unmatched.
Shashank Vyas: My mother Geeta Vyas is my ideal woman. She lives in my heart and I remember her daily. She will always be my inspiration. The values she imbibed in me are still with me.
Shashank Sethi: My ideal woman is Mother Teresa. She worked for the poor without any selfish intentions or interest. She created history with her work and dedication towards society. I wish she was alive.Subscribe to me on YouTube

Wednesday, March 5, 2014

“Devyani” Completes 600 Episodes

“Devyani” Completes 600 Episodes
Marathi channel Star Pravah's fiction show Devyani featuring Deepali Pansare and Sangram Salvi has completed 600 Episodes on 5th February 2014, the show produced by Maverick Productions and directed by Avdhut Purohit has consistently kept such a high TRP.


Date: 6th February 2014

Monday, March 3, 2014

Paper News..



Elder Health Care bets big on Color Cosmetic Market, launches "RHYME" range of Nail Colors

Elder Health Care Limited (EHCL) , the leading manufacturer and marketer of self care products and FMCG arm of the Rs 1300 crore plus Pharma major Elder Group has forayed into the fastest growing color cosmetic market in the country with introduction of its own nail polish range 'Rhyme'.
"Elder Healthcare has entered the ever growing Rs 1200 crore color cosmetic market in the country with launch of 51 vibrant shades of 'Rhyme Nail Enamel' targeting women of all age groups. Nail varnish is becoming the top selling fashion accessory and beauty business and is likely to grow in double digit in coming years" said Dr Anuj Saxena, Managing Director, Elder Healthcare Limited
"The Rhyme range of nail colors introduced by the company are nail friendly as they are non toxic and are free from toluene, formaldehyde, camphor or phthalates, which doesn't take away from their iridescent, super shiny and sometimes even sparkly finishes, for couture-grade nails. The nail colors are also crack and chip proof with significant resistant to water" said Dr Saxena.
"The pricing of Rhyme range has been kept moderate with international product features at Rs 79 per shade keeping in mind the target audience. The 51 pastel shades including neon are a perfect match for any day any time accessory for a women. The Rhyme has longer shelf life of two years, is non settling and has more constant viscosity as compared to rival products in the market "said Mr Nagesh Rajanna, President, Elder Healthcare Limited.
"The company has initially launched this product in the North Indian markets of Delhi, NCR, Chandigarh, Punjab, Haryana, Uttar Pradesh, Rajasthan and Uttarakhand and plans to go across the country within next six months. The company plans to capture 10 % of the nail color market of Rs 250 Crore in the first year of its launch. The company is also planning to make forays into other overseas markets including Sri Lanka and Bangladesh." he said.
"Apart from marketing through its existing strong distribution network, department, Cosmetic stand alone and chain stores, company plans to use In-store, cinema and outdoor publicity for popularising and establishing the brand "said Mr Rajanna
"Company also plans to introduce eco friendly, convenient & non spilling nail polish remover at later stage" said Mr Rajanna
"In-licensed products contribute almost 85 % to our turnover. These are all revenue sharing deals. The company is also looking at growing its own brands as a long-term strategy. It wants to increase the revenue contribution of own brands to 50% over the next three years. With this, Elder Healthcare is eyeing a turnover of 500 crore by FY 2014." Dr Saxena said.
EHCL has a mix of own and in-licensed products in segments like pain management, deodorants, oral care, lip care, color cosmetics, dermatological products & salon products (Skin care & hair care range).
Source: Equity Bulls

Posted On: 2014-02-23